Research on how AI search picks the products and stores it recommends, and what merchants can change. Subscribe via RSS to get new posts as they're published.
Perplexity and ChatGPT were asked the same 20 shopping questions. They named 66 brands between them and agreed on 15 — an overlap of 0.19. On the four questions that named brands themselves, agreement was total; on the open-ended ones it was close to zero.
Shoppers increasingly ask AI what to buy. Here are three practical ways to check whether ChatGPT, Perplexity, and Gemini recommend your Shopify store — and the exact fixes if they don't.
A practical, do-this-then-that checklist to make your Shopify store visible to AI assistants — crawler access, structured data, content patterns and measurement.
When ChatGPT or Perplexity recommends a product, it isn't random. A look inside the retrieval-and-synthesis pipeline, the signals that matter, and what silently filters stores out.
AI assistants now answer shopping questions with a short list of recommended stores. Here's what AI search visibility means, why it matters for your Shopify store, and where to start.