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Research on how AI search picks the products and stores it recommends, and what merchants can change. Subscribe via RSS to get new posts as they're published.

  • How to Check If ChatGPT Recommends Your Shopify Store (and What to Do If It Doesn't)

    Aug 27, 2026 · 6 min read

    Shoppers increasingly ask AI what to buy. Here are three practical ways to check whether ChatGPT, Perplexity, and Gemini recommend your Shopify store — and the exact fixes if they don't.

  • Generative Engine Optimization (GEO): A 12-Point Checklist for Shopify Stores

    Aug 26, 2026 · 4 min read

    A practical, do-this-then-that checklist to make your Shopify store visible to AI assistants — crawler access, structured data, content patterns and measurement.

  • How AI Assistants Choose Which Products to Recommend

    Aug 20, 2026 · 3 min read

    When ChatGPT or Perplexity recommends a product, it isn't random. A look inside the retrieval-and-synthesis pipeline, the signals that matter, and what silently filters stores out.

  • What Is AI Search Visibility? A Plain-English Guide for Shopify Merchants

    Aug 14, 2026 · 3 min read

    AI assistants now answer shopping questions with a short list of recommended stores. Here's what AI search visibility means, why it matters for your Shopify store, and where to start.

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