When a shopper asks an assistant what to buy, the answer names two or three
stores and stops. What AI Buys is independent research on what happens in
between: how ChatGPT, Claude, Perplexity and Google AI choose those names,
which signals they actually rely on, and how a store gets picked.
Shoppers increasingly ask AI what to buy. Here are three practical ways to check whether ChatGPT, Perplexity, and Gemini recommend your Shopify store — and the exact fixes if they don't.
A practical, do-this-then-that checklist to make your Shopify store visible to AI assistants — crawler access, structured data, content patterns and measurement.
When ChatGPT or Perplexity recommends a product, it isn't random. A look inside the retrieval-and-synthesis pipeline, the signals that matter, and what silently filters stores out.
AI assistants now answer shopping questions with a short list of recommended stores. Here's what AI search visibility means, why it matters for your Shopify store, and where to start.